When we think about traffic to a website we break it down into two main groups, paid, which are people visiting your site as the result of a paid ad and organic, people visiting your website because they conducted a search on Google and your business showed up in the search results.
Organic traffic is incredibly important, because typically it converts at a 33% higher rate than paid traffic!
While, SEO takes far longer than paid search to start generating leads, it gets more powerful the longer you stick at it, that's why we start the SEO process right away when we do an initial website review, together with short term strategies like Google and Facebook Ads.
The 360 approach really shines here because the traffic we generate from paid ads will also help our SEO efforts.
When you need to focus on attracting customers in a primary service location, the first step in our SEO process is understanding which services or products you want to rank for and which locations you want to be found in.
Next we do keyword research to find out whether you're already ranking for these terms and where the gaps are.
We use this information to come up with a comprehensive plan covering what website changes we need to make and what work we need to do elsewhere on the web to improve your rankings such as listing your website on local directories and improving your Google My Business profile.
We believe in transparency in everything we do, so you can expect a full report each month on what work we've done and how that work is translating into changes to your keyword rankings and organic traffic.
"We have worked with them since 2018. They are very professional, passionate, forward thinking and always deliver when it comes to results."
"They are always responsive, insightful and their professionalism and creativity have made them a pleasure to work with."
"They always go above and beyond and have been a pivotal part of our business's sales increase and visibility."
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